REDWOOD CITY, CA – Left Brain DGA, a Silicon Valley-based Demand Generation Agency, today announced the one year anniversary of its partnership with personal computer giant Lenovo, an ongoing collaboration that has produced a series of successful demand generation programs.
“We needed multi-disciplinary expertise to take our demand generation programs to the next level,” said Steve Barnard, senior demand generation manager at Lenovo. “After several months of searching for the right partner to develop and drive a comprehensive demand generation strategy, we recognized that most agencies are good at content, production or integration, but we needed all of these pieces under one roof. Left Brain delivers the whole package.”
Lenovo’s need to deliver repeatable, predictable marketing-qualified leads (MQLs) across multiple markets and product lines with complex sales cycles required, among other things, a marketing automation tool. But after selecting Eloqua as the marketing automation tool of choice, Lenovo quickly realized the need to augment their demand generation strategy for optimal results. This included:
- insight into buyer and influencer personas
- deeper understanding of B2B sales cycles
- a more sophisticated content strategy mapping to prospect consumption patterns
- sustainable lead nurturing strategies
- “closed loop” reporting to demonstrate program success
“Lenovo’s requirements typify the complexity in buyer-centric B2B marketing today,” said April Brown, vice president of demand generation strategy at Left Brain DGA. “Success in B2B marketing requires a deep understanding of the behaviors and content consumption preferences of the modern buyer-centric landscape. It’s essential to provide proven processes and technologies to support relevant lead nurturing and revenue generation.”
“Lenovo’s choice of Left Brain DGA to develop and partner to execute its demand generation programs strongly validates the unique processes we apply from our Left Brain Model™,” said Malcolm Friedberg, CEO of Left Brain DGA. “Today’s B2B sales environment is intolerant of cookie cutter marketing approaches and relies more on multi-disciplinary strategies that begin and end with knowing prospect and customer preferences in punishing detail. At the end of the day, we’re measured by our ability to help customers move the revenue needle in the right direction and the results of our Lenovo engagement point to a significant win-win for both organizations.”
About Left Brain DGA
Left Brain DGA is a leading demand generation agency, serving some of the largest and best-known enterprise brands. The agency helps marketing organizations develop and grow successful demand generation programs. Its approach leverages a proprietary demand generation process model – The Left Brain Model™ – powered by marketing automation technology. The agency delivers a full set of services that span strategy, content, technology, analytics and optimization for demand generation programs.
Left Brain DGA is based in the heart of the Silicon Valley.