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Left Brain DGA to Lead Strategic Conference on How to Achieve Measurable Marketing Results Across the Enterprise

REDWOOD CITY, CA –Left Brain DGA, a Silicon Valley-based Demand Generation Agency, today announced it will co-sponsor a conference for senior executives — increasingly in need of better analytical precision and more accountability in their marketing efforts — on Tuesday, June 26 from 8:00 a.m. until noon at MacArthur Park Restaurant in Palo Alto.

Left Brain DGA, known for its sophisticated work with marketing automation technology and a blue-chip client roster, will be joined by marketing leaders Eloqua, Demandbase and e-media publication DemandGen Report in presenting “Achieving Measurable Marketing Results Across the Enterprise,” a conference designed for chief executive and chief marketing officers.

As a highly informative and educational conference, the program will describe how leading companies are adapting their processes and tools to gather fact-based intelligence on such key factors as the performance of their campaigns, media mix and marketing’s contribution to revenue.

“Marketing is compelled to track and measure performance across regions and product areas,” said Left Brain CEO Malcolm Friedberg. “The good news is that there are tools that enable marketers to clearly understand what’s working and what’s not in order to improve results.”

A distinguished roster of speakers includes David Raab, vice-president of optimization and analytics for Left Brain DGA, Andrew Gaffney, editor of DemandGen Report, and Heidi Melin, chief marketing officer at Eloqua.

“Today’s marketers have pressing concerns about visibility, measurement, effectiveness and efficiency in all dimensions of their campaigns,” said Eloqua’s Melin. “This conference will shed light on data-driven decision making that’s becoming necessary for successful marketing.”

As one of the foremost authorities in marketing technology, Left Brain’s David Raab will speak on “Why Analytics Is Finally The Next Big Thing in B2B Marketing.”

“It’s important to understand why significant improvements in analytics and measurement techniques are playing a crucial role in optimizing results in today’s complicated sales environment,” said Raab.  “And this is a prime objective of the conference.”

To register for this event, go here

About Left Brain DGA

Left Brain DGA is a leading demand generation agency, serving some of the largest and best-known enterprise brands. The agency helps marketing organizations develop and grow successful demand generation programs. Its approach leverages a proprietary demand generation process model – The Left Brain Model™ – powered by marketing automation technology. The agency delivers a full set of services that span strategy, content, technology, analytics and optimization for demand generation programs.

Left Brain DGA is based in the heart of the Silicon Valley.

About Demandbase

Demandbase is the first real-time targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and marketing’s ability to impact revenue.  While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time.  Without the use of cookies, Demandbase’s Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers.  Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance.  For more information, visit http://www.demandbase.com.

About DemandGen Report

DemandGen Report (DGR) is a targeted e-media publication spotlighting the strategies and solutions that help Business-to- Business (BtoB) companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing automation tools that enable companies to better measure and manage multi- channel demand generation efforts. DemandGen Report is the only information source directly focused on this rapidly emerging business discipline. While other publications touch on demand generation periodically as part of broader marketing coverage, DemandGen Report is the only information source directly focused on this emerging discipline.

About Eloqua

Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. More than 1,000 clients rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit www.eloqua.com, subscribe to the It’s All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.


Let’s work together
and achieve amazing results
Let’s work together
and achieve amazing results
Left Brain DGA
3130 Alpine Road, Suite 288-154
Portola Valley, CA 94028
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