Frank Ocean’s Channel Orange is playing in the background as I sit in my college apartment, on my 2nd Hot Pocket today, contemplating how to begin my first blog post. How do I introduce myself to the massive realm we call the internet? Seems a little intimidating, but I guess I’ll begin with where I am and where I’m headed.

I’m a 20-year-old college student at the University of North Carolina at Charlotte, currently on track for a bachelor’s degree in marketing. I’m a big Florida State fan (yes, despite the constant disappointment) and a movie buff. If you haven’t seen End of Watch yet, I highly recommend it! I recently started interning for Left Brain DGA and am thrilled to soak up as much B2B demand generation marketing knowledge as I can. In future blog posts I will focus on things that interest me as a young marketing student, and students like me. Do the things we learn in the lecture halls really apply to the real world? My hope is to take what I’m hearing in the classroom and what I’m learning at my internship, combine the two, and try to make sense of it once the dust settles.

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Eloqua recently announced it had “terminated [its] relationship with one of [its] resellers, The Pedowitz Group” — a move that raises important questions about the relationship between demand generation agencies and marketing automation technology vendors.  What is the appropriate relationship a demand generation agency should have with its technology vendors?  Should agencies be resllers?  And how transparent should this relationship be to the agency’s clients?

In the wake of this news, DemandGen Report put together a comprehensive round-up article that examined Eloqua’s decision and that captured reactions from Pedowitz and others in the demand generation space.

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