This past week I spoke at and attended the annual Online Marketing Summit event (Twitter: #oms11, @OMSummit), which was held February 7-11 in San Diego, along with a number of others from the Left Brain team. (Full disclosure: Left Brain also was a sponsor of the event.)
Continuing a trend I saw at Dreamforce in December, I got a strong glimpse of a real maturation that is starting to occur in online marketing, and particularly in B2B demand generation. And I saw the next wave of marketers – beyond the early adopters – in attendance and starting to absorb new techniques and practices. All good signs that B2B marketers are increasingly understanding and responding to the modern challenges of engaging with the an empowered B2B buyer in a Web 2.0 world.