Behind every news junkie or voracious reader is the know-it-all kid in school who always had his or her hand up to share the answer. You want to know the know-it-all’s biggest secret? They spend less time searching for information and more time consuming it.
And that’s the coolest thing about information management in the digital age. We all have the same tools at our disposal to be equally knowledgeable and, hopefully, the good sense to be a lot less annoying.
Here are the 5 steps I take before embarking on a research project. Each helps me get smarter faster on desired topics, customer segments and any relevant discussions occurring online.