http://leftbraindga.com Demand Generation Agency Thu, 09 May 2013 20:00:20 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 http://leftbraindga.com/blog/2013/05/09/surviving-a-content-marketing-meltdown-stop-thinking-start-listening/?utm_source=rss&utm_medium=rss&utm_campaign=surviving-a-content-marketing-meltdown-stop-thinking-start-listening http://leftbraindga.com/blog/2013/05/09/surviving-a-content-marketing-meltdown-stop-thinking-start-listening/#comments Thu, 09 May 2013 12:56:32 +0000 Mark Evertz http://leftbraindga.com/?p=2164 http://leftbraindga.com/blog/2013/05/09/surviving-a-content-marketing-meltdown-stop-thinking-start-listening/feed/ 0 If you are a B2B marketing writer and editor or a content strategist you no doubt hit a dry well from time to time on what to write, how to write it or to whom the information should be customized to help. It certainly wouldn’t be from a lack of people sharing their tips on [...] http://leftbraindga.com/blog/2013/04/19/communicating-with-execs-give-them-the-news-they-can-use/?utm_source=rss&utm_medium=rss&utm_campaign=communicating-with-execs-give-them-the-news-they-can-use http://leftbraindga.com/blog/2013/04/19/communicating-with-execs-give-them-the-news-they-can-use/#comments Fri, 19 Apr 2013 20:05:30 +0000 Jared Childs http://leftbraindga.com/?p=2125 http://leftbraindga.com/blog/2013/04/19/communicating-with-execs-give-them-the-news-they-can-use/feed/ 0 April is here, and spring allergies aren’t the only thing coming back with a vengeance.  AMC’s highly acclaimed series Mad Men is back for a sixth season, and with it Don Draper in all of his advertising glory.  Draper’s personal life might be questionable but there is no denying his professional prowess.  He can conjure [...] http://leftbraindga.com/blog/2013/03/27/marketing-madness-sweet-sixteen/?utm_source=rss&utm_medium=rss&utm_campaign=marketing-madness-sweet-sixteen http://leftbraindga.com/blog/2013/03/27/marketing-madness-sweet-sixteen/#comments Wed, 27 Mar 2013 17:18:01 +0000 Jared Childs http://leftbraindga.com/?p=2044 http://leftbraindga.com/blog/2013/03/27/marketing-madness-sweet-sixteen/feed/ 0 As we’re nearing the end of March there is more than just spring in the air.  The craze of March Madness has arrived and with it, bracket frenzy.  The “science” behind creating your bracket and predicting where each of the 68 teams will end up is known as bracketology.  In reality, there is no real [...] http://leftbraindga.com/blog/2013/03/13/what-my-spin-class-taught-me-about-email-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=what-my-spin-class-taught-me-about-email-marketing http://leftbraindga.com/blog/2013/03/13/what-my-spin-class-taught-me-about-email-marketing/#comments Wed, 13 Mar 2013 20:31:48 +0000 Paige Webster http://leftbraindga.com/?p=2027 http://leftbraindga.com/blog/2013/03/13/what-my-spin-class-taught-me-about-email-marketing/feed/ 0 My indoor cycling class (a.k.a. “spinning”) makes me want to puke. Literally. The instructor pushes us so hard, I can start to feel my lunch coming back for a visit. I finally figured out what made it so hard: it’s the cadence. And THAT made me think about email frequency. If a cadence is too [...] http://leftbraindga.com/blog/2013/03/07/the-truth-about-social-selling-and-its-role-in-sales-enablement/?utm_source=rss&utm_medium=rss&utm_campaign=the-truth-about-social-selling-and-its-role-in-sales-enablement http://leftbraindga.com/blog/2013/03/07/the-truth-about-social-selling-and-its-role-in-sales-enablement/#comments Thu, 07 Mar 2013 22:16:53 +0000 Melanie Erickson http://leftbraindga.com/?p=2020 http://leftbraindga.com/blog/2013/03/07/the-truth-about-social-selling-and-its-role-in-sales-enablement/feed/ 1 “Social selling” is getting a lot of press these days. Unfortunately, that means there’s also a lot of bad advice out there. Google the term and you’ll get numerous hits on the imperatives of social selling along with strategies for building social presence to reach prospects, and software that mines social media for their digital [...] http://leftbraindga.com/blog/2013/02/28/truth-bombs-consequences-what-b2c-could-learn-from-b2b-marketing-about-relevance/?utm_source=rss&utm_medium=rss&utm_campaign=truth-bombs-consequences-what-b2c-could-learn-from-b2b-marketing-about-relevance http://leftbraindga.com/blog/2013/02/28/truth-bombs-consequences-what-b2c-could-learn-from-b2b-marketing-about-relevance/#comments Thu, 28 Feb 2013 19:40:39 +0000 Mark Evertz http://leftbraindga.com/?p=2012 http://leftbraindga.com/blog/2013/02/28/truth-bombs-consequences-what-b2c-could-learn-from-b2b-marketing-about-relevance/feed/ 0 A SlideShare link from Wieden & Kennedy Amsterdam caught my attention, stirred up some emotion and made me want join the fight against marketing hackery. In How to (not) Fail presenter Martin Weigel speaks to the idea of “Dropping Truth Bombs on Marketing’s Bulls***!” The B.S. in question? The false logic of brand-first marketing in [...] http://leftbraindga.com/blog/2013/02/21/recent-social-media-use-surveys-reveal-a-lack-of-mobility-in-mobile/?utm_source=rss&utm_medium=rss&utm_campaign=recent-social-media-use-surveys-reveal-a-lack-of-mobility-in-mobile http://leftbraindga.com/blog/2013/02/21/recent-social-media-use-surveys-reveal-a-lack-of-mobility-in-mobile/#comments Thu, 21 Feb 2013 22:50:38 +0000 Jared Childs http://leftbraindga.com/?p=1990 http://leftbraindga.com/blog/2013/02/21/recent-social-media-use-surveys-reveal-a-lack-of-mobility-in-mobile/feed/ 0 Survey of college students by Leftbrain’s Jared Childs aligns with recent Harvard Business Review discovery that most social activity on mobile devices is done at home and not on the go.   It’s safe to say social media has changed the way the modern world works. If you weren’t convinced by LL Cool J’s repetitive [...] http://leftbraindga.com/blog/2013/02/08/what-rock-roll-hall-of-famers-the-who-can-teach-you-about-b2b-content-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=what-rock-roll-hall-of-famers-the-who-can-teach-you-about-b2b-content-marketing http://leftbraindga.com/blog/2013/02/08/what-rock-roll-hall-of-famers-the-who-can-teach-you-about-b2b-content-marketing/#comments Fri, 08 Feb 2013 20:53:37 +0000 Mark Evertz http://www.leftbraindga.com/blog/?p=1043 http://leftbraindga.com/blog/2013/02/08/what-rock-roll-hall-of-famers-the-who-can-teach-you-about-b2b-content-marketing/feed/ 0 I’m back in the saddle here at at the Content Desk after a brief stint living the Rock N’ Roll lifestyle in Los Angeles to see legendary rockers The Who. A great show at the Staples Center, as evidenced by my phone video below. That said, as many of us in the information creation and [...] http://leftbraindga.com/blog/2013/01/25/can-we-close-the-sales-marketing-gap-3-strategies-to-get-you-there/?utm_source=rss&utm_medium=rss&utm_campaign=can-we-close-the-sales-marketing-gap-3-strategies-to-get-you-there http://leftbraindga.com/blog/2013/01/25/can-we-close-the-sales-marketing-gap-3-strategies-to-get-you-there/#comments Fri, 25 Jan 2013 22:12:15 +0000 Melanie Erickson http://www.leftbraindga.com/blog/?p=1033 http://leftbraindga.com/blog/2013/01/25/can-we-close-the-sales-marketing-gap-3-strategies-to-get-you-there/feed/ 0 With a dozen years in enterprise sales and a baker’s dozen building sales enablement organizations from the ground up, I’ve experienced the universal gap between marketing and sales through the eyes of sales. Now, as a sales enablement consultant in a demand generation agency, I view it through the lens of marketing. Yet my conclusion [...] http://leftbraindga.com/blog/2013/01/18/the-importance-of-analytics-to-b2b-marketing-automation-success/?utm_source=rss&utm_medium=rss&utm_campaign=the-importance-of-analytics-to-b2b-marketing-automation-success http://leftbraindga.com/blog/2013/01/18/the-importance-of-analytics-to-b2b-marketing-automation-success/#comments Fri, 18 Jan 2013 21:52:02 +0000 Chuck Swanson http://www.leftbraindga.com/blog/?p=996 http://leftbraindga.com/blog/2013/01/18/the-importance-of-analytics-to-b2b-marketing-automation-success/feed/ 3 How important has analytics become for successful B2B marketing? The DemandGen’s latest report – Marketing Technology: The Road Ahead for 2013. Challenges, Opportunities and Key Priorities for B2B Marketers – tries to answer this and other technology related questions on the table for the year ahead. B2B marketing automation burst on the scene in the not [...]