Lenovo learned first-hand that the key to successful B2B marketing lies in combining the tools to succeed, like marketing automation, with the ability to develop and execute comprehensive, integrated demand generation. In short, they needed to address people, processes and technology holistically. The reality for Lenovo, as in most organizations, is that a trusted partner can make the difference between having a “tool” and having true demand generation.
Developing a unified Demand Generation approach requires a collaborative process that facilitates discussion and ultimately drives alignment on key issues. The results of this collaboration are critical in order to support Marketers in implementing successful demand generation programs. This white paper examines the shifting marketing atmosphere and Left Brain’s model for demand generation success.
This white paper takes a quick examination of the subject line, personalization, call to action, value, tone and length, of two emails, from two different companies, and a brief analysis of how and why each failed. Highlights some best practices to avoiding the most common pitfalls.