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Lenovo learned first-hand that the key to successful B2B marketing lies in combining the tools to succeed, like marketing automation, with the ability to develop and execute comprehensive, integrated demand generation. In short, they needed to address people, processes and technology holistically. The reality for Lenovo, as in most organizations, is that a trusted partner can make the difference between having a “tool” and having true demand generation.

Karen Oakland
Karen Oakland
May 15, 2012
It’s no secret that content marketing is a huge strategic priority for B2B organizations. According to analysts like Forrester Research, B2B marketers are paying even more attention to content development and content marketing strategy in 2012 than in years past.
Karen Oakland
Karen Oakland
March 27, 2012
Like many marketing professionals, I’m a big fan of the TV show “Mad Men,” which premiered its new season last weekend. If you haven’t seen it, it’s a drama centered on life in a 1960s New York advertising agency. Beyond the soapy storylines and retro styling and music, the show’s best moments for marketers are when the agency’s creative team meets with clients to discuss strategy.
David Raab
David Raab
February 29, 2012
Last week was my first at Left Brain DGA and in true jump-into-the-deep-end spirit, I spent it largely in client meetings. I’m pleased to report there were no major surprises, since I was already familiar with the company’s basic methodology (the Left Brain Model) and had met most of the key players. I did learn a bit about my new co-workers drinking habits (Jack and Coke? REALLY?) but that was about as soul-revealing as things got.
Barbra Gago
Barbra Gago
September 10, 2011
This week I had the pleasure of presenting at the very first Content Marketing World! It was very exciting, a lot of great content marketing, social media experts and authors attended and spoke about the industry and how it’s evolving. There was a good combination of motivational (get out there and do it!) speaking as well as plenty of how-to, practical advice to get your content marketing efforts in order, and aligned with revenue goals.

Developing a unified Demand Generation approach requires a collaborative process that facilitates discussion and ultimately drives alignment on key issues. The results of this collaboration are critical in order to support Marketers in implementing successful demand generation programs. This white paper examines the shifting marketing atmosphere and Left Brain’s model for demand generation success.

This white paper takes a quick examination of the subject line, personalization, call to action, value, tone and length, of two emails, from two different companies, and a brief analysis of how and why each failed. Highlights some best practices to avoiding the most common pitfalls.

Barbra Gago
Barbra Gago
January 26, 2011
I'm excited to announce that Barbra Gago -- formerly with Genius.com and Cloud9 Analytics -- is joining Left Brain as a key member of our demand generation strategy team. Barbra brings great expertise around inbound marketing, content marketing, Website information architecture design, social media and how to leverage all of these elements for integrated, buyer-centric, buyer-driven demand generation. So welcome Barbra ... and read on for her first blog post on leveraging social media in B2B demand generation. ~ABN Social media – alone – cannot drive the type of scale B2B demand generation results that most enterprises need. But when social media is combined with other buyer-targeted content and programs – especially as part of an inbound engagement model – it can serve as a critical multiplier of your efforts. Moreover, it can enable you to engage with your buyer at phases of his/her decision-making process that other mediums cannot reach.
Let’s work together
and achieve amazing results
Let’s work together
and achieve amazing results
650-561-3435
866-733-8596
Left Brain DGA
3130 Alpine Road, Suite 288-154
Portola Valley, CA 94028
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