Lenovo learned first-hand that the key to successful B2B marketing lies in combining the tools to succeed, like marketing automation, with the ability to develop and execute comprehensive, integrated demand generation. In short, they needed to address people, processes and technology holistically. The reality for Lenovo, as in most organizations, is that a trusted partner can make the difference between having a “tool” and having true demand generation.
This white paper explores five reasons you should integrate marketing automation. It explains how unqualified leads cost your company money, the fact that your unqualified leads will actually buy, and that most marketers only follow up 20% of their leads. Download now to learn more about the common issues markers face today, and the solutions that will help increase your marketing effectiveness.
Developing a unified Demand Generation approach requires a collaborative process that facilitates discussion and ultimately drives alignment on key issues. The results of this collaboration are critical in order to support Marketers in implementing successful demand generation programs. This white paper examines the shifting marketing atmosphere and Left Brain’s model for demand generation success.
Marketing automation has numerous components, including strategy, program messaging, technical execution, integration with other systems, layout and design, and reporting. Depending on your particular background and skill set, some of these requirements may be more or less challenging, but none of it is easy. Here are 5 myths about marketing automation, and tips on how to better think about integration.
There are two primary skills sets necessary for developing a successful marketing automation program; technical skill and strategic know-how. This self-assessment tool is intended to help companies determine whether they have enough of both elements in order to implement an automation system without outside assistance. Since strategy is considerably more important, it’s weighted 2:1.
This white paper takes a quick examination of the subject line, personalization, call to action, value, tone and length, of two emails, from two different companies, and a brief analysis of how and why each failed. Highlights some best practices to avoiding the most common pitfalls.