Nurture Marketing Strategies
Lead nurturing campaigns
Leveraging the full power of effective lead nurturing can be daunting to new users of marketing automation. Time-based drip nurtures should only be one of several tracks prospects can be placed based on their engagement level. Developing a comprehensive approach that integrates with your sales process and takes prospects through the entire sales cycle will improve conversions.
Lead scoring + routing models
The process of implementing scoring and routing models within a complex marketing and sales environment that leverages multiple technologies can be challenging. Without a specific plan that documents how and when this will happen, deriving value from the underlying strategy is hard to achieve.
Data cleansing + appending
A complete and accurate data set can significantly impact the effectiveness of a marketing and sales program, but the decision to clean-up one’s house list can be daunting. By leveraging a wide variety of tools and services, information can be seamlessly inserted into contact records to support both more effective marketing and highly informed sales.
Building lead nurturing flows
Lead nurturing is the single most important element for moving prospects through your funnel, yet individual buyer behavior for engagement can vary significantly within a single sales cycle. Effective lead nurturing requires a web of overlapping and integrated flows that adapt to stops and starts by moving buyers between tracks and adjusting to their level of engagement.