Demand Generation Marketing Reporting
Dashboards provide a quick overview of demand generation marketing program status, including results during the most recent period and over the life of the program. These reports give marketers an immediate, at-a-glance picture of program health.
Understanding the dynamics that are driving the final outcomes is crucial in any program. Backup reports provide detailed information on program components including acquisition efforts, lead nurture response, and funnel movement.
Identifying trends gives deeper insight into how the program has performed over time and what is likely to happen in the future. Trend reports include changes in quantities, response rates, conversion rates, and cycle times.