Revenue Performance Management
While generating a one-dimensional canned report from your CRM system or marketing automation tool might be manageable, collecting information from disparate sources that represents a comprehensive snapshot of your programs can be considerably more challenging. The right collection of dashboards can capture critical data to help you make management decisions and provide an effective tool for executive consumption. The result is a flexible, iterative approach to building and refining a world-class Demand Generation marketing program.
Lead ID Tracking
Consistently tracking the source of your leads from disparate campaigns and smoothly integrating it with “siloed” technologies can be a nightmare. However, with the integration of lightweight technologies and a system for capturing and normalizing ID codes, an effective program can be easily integrated into most marketing environments. As a result, you’ll be able to track prospects from initial source to closed revenue.
Nurturing program performance
Success with marketing automation requires a commitment to evaluation and nurture marketing optimization, and the performance of a lead nurturing program can hinge on multiple variables. Content, messaging and lead nurturing structure can all dramatically impact response rates and engagement. Understanding what’s not working and why will put your program on a track for long-term success.