Get More From Your Marketing Automation System
Consumer and B2B Marketing automation combines several aspects that most classically trained brand marketers haven’t encountered: technology, marketing analytics and business process. Despite first appearances, deploying a new technology in a complex marketing and sales ecosystem, requiring an analytical framework and sophisticated business processes is certainly challenging.
Marketing automation is unique because, unlike most areas of marketing where you can parlay past experiences, it requires subject-matter expertise. The concepts appear simple, but applying them is far from easy. Left Brain will take time to understand your unique requirements and restraints, identify opportunities for ‘quick wins’ and develop a comprehensive plan for getting more from your consumer, or B2B, marketing automation investment.
We Get More From Your Marketing Automation Through:
Marketing Automation Adoption
Consumer and B2B Marketing automation is enterprise software and it presents a number of formidable challenges. The process may begin with vendor selection but quickly moves to integration with legacy systems and configuration of your platform. Unless you’ve done it before, none of it is easy.
- Vendor Selection
- CRM + Social Media Integration
- Marketing Automation Platform Configuration
- Agency Outsourcing
Marketing Automation Consulting
A common plateau with marketing automation happens about 6-9 months into the process, when one realizes that he or she is only scratching the surface. Often faced with increasing pressure to justify the investment, we can help you show immediate value while building a program for long-term success.
As a marketing automation consultant, Left Brain can help you make the most of your consumer or B2B marketing automation investment. Let’s get started!