Left Brain Demand Gen is an independent publication about B2B demand generation: how buyers consume information on the way to a decision, and how marketers can meet them there with the right content, at the right time, and measure the result.
The name reflects the approach. Demand generation has a creative side, but this site is about the analytical one: definitions, stages, conversion rates, scoring, attribution and return on investment.
What we publish
- Demand Gen Strategy: definitions, planning and funnel maths.
- Lead Management: nurturing, scoring, stages and sales alignment.
- Marketing Automation: platforms, processes and documentation.
- ROMI & Attribution: measurement and reporting.
- Content Marketing: content for buying decisions.
- iGaming Demand Gen: how casino and betting companies market, and how their suppliers market to them.
The Solutions page groups the articles by the problem you are trying to solve, and the Resources page collects the guides and worked examples.
Our archive
This domain once hosted a demand-generation blog published between 2009 and 2013. We have restored a selection of those articles at their original addresses, rewritten and updated them for today, and kept their original publication dates so readers can see how the thinking has developed. Each restored article shows the date of its latest update.
Independence
Left Brain Demand Gen is an independent publication. It is not affiliated with, endorsed by or connected to any marketing or demand-generation agency, including any business that previously used this domain or a similar name. We do not sell marketing services. Company, product and event names mentioned on the site belong to their owners and are used only to describe them.
Questions, corrections or ideas: contact us.