Demand Gen (r)Evolution

What a roulette wheel teaches about lead scoring: expected value, calibrated probabilities and setting the MQL threshold where a sales call pays for itself.

What marketers need to know about gambling advertising rules in Great Britain, the Netherlands, Germany, Italy, Spain, Ontario, the US and Brazil, and how to plan around them.

A worked example of ROMI and attribution in a casino loyalty programme: theoretical win, reinvestment, a free-play mailer tested against a control group.

How suppliers turn the big gaming trade shows, ICE in Barcelona and G2E in Las Vegas, into demand generation programmes: before, during and after the show.

How casino and sportsbook affiliates are paid: CPA per first-time depositor, revenue share of net gaming revenue, hybrid deals, and the funnel maths behind each.

How sportsbooks and online casinos use marketing automation: real-time triggered campaigns, segmentation by value and product, holdout testing and compliance filters.

How online casinos and sportsbooks nurture customers: lifecycle stages, onboarding and retention journeys, VIP programmes and the lessons for B2B lead nurturing.

How suppliers of casino platforms, games, odds data and payments market to operators: a small market, long sales cycles, buying committees and licensing.

Executives want short, credible, actionable information. How to report marketing results and use newsletters and summaries to keep senior buyers informed.

Email cadence is like a spin class: too fast and people drop out, too slow and they lose interest. Match send frequency to the buyer's decision cycle and test it.